Edward Jones to grow 'unique' IFA proposition

Tony Morris, market development specialist at Edward Jones, believes the firm’s “unique” proposition appeals to IFAs who want to offer a fuller service to their clients by giving whole-of-market financial advice as well as a stockbroking service, without the hassle of spending time on administrative matters. People recruited by the firm are trained to become investment representatives (IRs) with their own office and a full-time administrator, all of which is paid for by Edward Jones. Morris states: “Customers will only speak to the IR or the IR’s assistant so they will get to know them ...