Why aren't IFAs recommending PMI?

clock

As sales of individual private medical insurance continue to decline, some providers and advisers suggest the industry has let IFAs down by its lack of investment in new technology.

Figures from the Association of British Insurers (ABI) earlier this year revealed the number of individual PMI subscribers fell to 1,012,000 in 2005, reflecting a declining trend since the late 1990s. Online PMI provider Health-On-Line believes the reluctance among IFAs to recommend such policies is not the fault of IFAs themselves, but is down to the industry’s lack of investment in new technology which could help simplify the product. Mark Martin, managing director of Health-On-Line, believes the traditional barriers to intermediaries recommending PMI to their clients are threefold: ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

The FCA Protection Market Study: What it means for intermediaries

The FCA Protection Market Study: What it means for intermediaries

'The FCA's review could lead to changes for intermediaries'

Kris Armstrong
clock 09 May 2025 • 4 min read
Are protection policies the key to avoid increased IHT bills?

Are protection policies the key to avoid increased IHT bills?

Changes have put life cover ‘firmly back into conversation’

Isabel Baxter
clock 08 May 2025 • 4 min read
PA360: 'The way we talk about protection has moved on'

PA360: 'The way we talk about protection has moved on'

Consumer Duty has increased interest from IFAs and wealth managers

Jenna Brown
clock 02 May 2025 • 4 min read