Neil Liversidge , Marketing Campaign Manager at DBS Financial Management , explains how you could boost your company's profile and expand your business potential by adopting a few simple marketing ideas.
The simplest and, long-term, the most effective way to market your business is to provide your existing clients with good service. Do that and your referrals will grow exponentially as the years pass. In between times, however, you have bills to pay so here are a few practical ideas for more immediate returns. Positioning Decide what kind of IFA you are. If you are a the head of a multi-million pound national IFA firm then you probably have a dedicated marketing department and don't need to read articles like this, so I'll concentrate on the 'community IFA' type business from here on in. ...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
