PFS talks tough in fight for consumer hearts and minds

The Personal Finance Society was launched on January 1st, following the successful vote to merge the Life Insurance Association and the Society of Financial Advisers. Creating any new professional body would be a tall order, so merging two giants in the form of the LIA and Sofa will take a lot of planning from staff at the Personal Finance Society to get the new support service off the board and a media campaign which catches the eye of the consumer. So far, the merger of two very different professional organisations has gone smoothly, says Bob Bullivant, executive chairman at the PFS...