Image matters

Income protection (IP) is the only product that comprehensively provides protection against the catastrophic consequences of ill health. As such, it has a pivotal role to play in financial planning. Unfortunately, the IP proposition consistently underperforms as other policies that provide similar cover continue to outsell it. The success of payment protection insurance (PPI), at least in terms of sales, is clear evidence of consumer demand for disability insurance. As the image of PPI becomes increasingly tarnished, there is a real opportunity for the financial services industry to rise ...