Crystalline clarity

Tele-claims

Professional Adviser
clock

As the recession bites, sales of protection products may fall and claims may increase. Ann-Marie Dec and Jill Harvey ask if talking to customers is the solution

Protection product sales have already been affected by the economic downturn, prompting insurers to ask what they can do to attract new customers and to retain policyholders. There is no doubt insurers have been the subject of criticism and poor publicity in respect to declined claims over recent years which has greatly affected consumer confidence in protection. The Association of British Insurers (ABI) and providers are working hard to improve that position by embracing the ABI Statement of Best practice for non-disclosure. But, in order to further restore customer confidence, insurers ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Policy admin evolution: No-code eased the build

Policy admin evolution: No-code eased the build

AI solves for cost, complexity and staffing

Will Watling
clock 12 May 2026 • 4 min read
CFA Institute calls for greater clarity from FCA's AI approach

CFA Institute calls for greater clarity from FCA's AI approach

'Substance over form'

Patrick Brusnahan
clock 22 April 2026 • 1 min read
Why most AI platforms are failing life insurers – and what to look for instead

Why most AI platforms are failing life insurers – and what to look for instead

‘The promise of AI in this industry remains enormous’

Will Watling
clock 14 April 2026 • 3 min read