Same difference

the US MARKET

Professional Adviser
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With a sizeable cultural gap between the US and UK, it would be fair to assume the protection markets are as divergent. However, the reality is quite different, writes Michelle Finlay

As with almost everything across the other side of the pond, things are "same, same but different". The same can be said for protection insurance. Term and whole of life are the main traditional life products sold in the US. Term life tends to come with distinct terms, typically 10, 20 or 30 years, and a guaranteed insurability (conversion) option for whole of life. Disability income and accelerated death are also offered, however, the scope of coverage provided by these riders can be quite limited in comparison to that offered in the UK. For example, the accelerated death benefit pays ou...

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