Same difference

the US MARKET

Professional Adviser
clock

With a sizeable cultural gap between the US and UK, it would be fair to assume the protection markets are as divergent. However, the reality is quite different, writes Michelle Finlay

As with almost everything across the other side of the pond, things are "same, same but different". The same can be said for protection insurance. Term and whole of life are the main traditional life products sold in the US. Term life tends to come with distinct terms, typically 10, 20 or 30 years, and a guaranteed insurability (conversion) option for whole of life. Disability income and accelerated death are also offered, however, the scope of coverage provided by these riders can be quite limited in comparison to that offered in the UK. For example, the accelerated death benefit pays out...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Partner Insight: Leveraging AI to Revolutionise compliance and Conduct File Checks

Partner Insight: Leveraging AI to Revolutionise compliance and Conduct File Checks

Robert Jones, head of business development at BAT Software discusses overcoming data compliance concerns with industry-specific AI tools

BAT Software
clock 21 August 2024 • 3 min read
Timeline has the most innovative technology, industry says

Timeline has the most innovative technology, industry says

Advisers, business owners and paraplanners share their thoughts

Isabel Baxter
clock 17 June 2024 • 1 min read
New industry group launches with aim to reform LoA processes

New industry group launches with aim to reform LoA processes

Group formed by pensions technology specialist The Pensions Lab

Isabel Baxter
clock 14 June 2024 • 2 min read