Bridging the gap

Written material

Professional Adviser

As financial markets enter a period of change and turmoil, the way they are marketed will also need to be addressed writes Abi Wood

IFAs maintain a unique position in occupying the middle ground between consumers and financial services brands. In this role they are able to offer customers impartial advice and support, providing them with in-depth knowledge of the financial products and services the market has to offer. Particularly in the wake of the recent global financial crisis and with the threat of recession looming on the horizon, IFAs have arguably never been more important in marshalling the customer relationship with a brand. With little confidence in banks and building societies, consumers are seeking reassu...

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