At your service

The demand for timely and efficient customer service has never been more prevalent than today. It is defined as a series of activities designed to enhance the level of customer satisfaction - the feeling that a product or service has met expectations. This definition adds that "customer service is more important if the purchase relates to a service as opposed to a product," - apt for the protection intermediary market. In the current economic climate, it is essential that advisers up their game to meet consumer demand. Customers are tightening their belts so it is important, should they...