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As providers offer a growing range of employee benefits, Dominic Howard and Steve Haynes urge advisers to raise awareness of the options available to help employers attract and retain staff

In life we have choices. In the UK, the choice of employee benefits can be overwhelming with healthy lifestyle incentives, online wellbeing assessments, to extensive ranges of voluntary benefit options. Equally, employees are becoming smarter consumers and are asking which benefits carry the most value. So what should employers offer, what do employees want and what impact can these benefits have? The objective of any employee benefit is to attract and retain staff. So as employees seek to maintain consistency in their benefit package, they also look for solutions to meet their individual...

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