Is this the end of the 'robo' experiment? Reaction to Nutmeg's sale to JP Morgan Chase

£500m+ rumoured sale sum

clock • 5 min read

Nutmeg grew its AUM to £3.5bn, but losses totalling more than £80m have cast doubts on whether the firms’ robo-advice feature is pioneering, or quite simply just a failed and expensive experiment.

A decade ago, Nutmeg was created with an ambitious goal of aiming to democratise wealth management. Since then, it has raised more than £100m to grow assets under management (AUM) to £3.5bn and build a 140,000-strong client base. Now the firm will become wholly owned by JP Morgan Chase and form the foundation of its digital wealth management outside the US, complementing the launch of Chase as a digital bank in the UK later this year. The fee for the robo-adviser was not officially disclosed but Wall Street Journal reports a sum of between £500m and £1bn, while The Times believes it to b...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Nine Edge Wealth sponsors young Scottish boxer

Feel Good Friday: Nine Edge Wealth sponsors young Scottish boxer

Sponsors Lara Brown

Professional Adviser
clock 17 July 2026 • 1 min read
Women's Wealth Alliance launches careers guide to attract more women to personal finance profession

Women's Wealth Alliance launches careers guide to attract more women to personal finance profession

Aimed at women at different stages of life and careers

Professional Adviser
clock 16 July 2026 • 3 min read
Women in Financial Advice Awards 2026: Shortlists revealed!

Women in Financial Advice Awards 2026: Shortlists revealed!

All the winners will be announced at a celebratory gala dinner on 4 November

Professional Adviser
clock 15 July 2026 • 10 min read