Buy list concentration, the appeal of 'star' fund managers and liquidity issues can result in many fund buyers sticking to a select few vehicles, which in turn leads to high levels of AUM in a small number of funds.
However, they could be missing a trick; are there smaller, more nimble and therefore more attractive funds out there that are being overshadowed by household names? Or should investors retain conviction in their favoured, larger funds, in spite of their growing assets under management (AUM)? Small advantages Peter Brunt, associate director of equity strategies and manager of research at Morningstar, said there are advantages to investing in smaller funds. "Firstly, the manager can be more nimble when investing in companies with a smaller market capitalisation because it is easier...
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