Progress in profiling

Progress from Royal Liver recently launched a campaign encouraging IFAs to adopt a customer segmentation approach. It was based on a piece of research on our own database with some quite insightful results. To make things simple a series of sales aids were put together profiling the ‘most typical’ customer segments and some others outlining the customer profile split for each product from the protection menu. We are also spending time with IFAs actively talking about segmentation to see how they might apply it to their own bank of customers. Customer segmentation is one of those funda...