Wraps - Raising awareness

What does the Lifetime proposition offer that other wrap platforms don't? The wrap market is dynamic and the nature of wraps makes any differentiation easily reproducible - there is no room here for patents of functionality or product offerings - all of which means that any advantage gained through a unique aspect of a proposition is likely to be short lived. The recent discussion documents that have been published by the FSA highlighted a number of factors which they felt should be present in any true wrap offering many of which already form part of the Lifetime Platform, The Bigger ...