Meeting customer needs


Keith Haggart tells us about Prudential's Lifetime Mortgage and the choices available to customers

Tell us about your product? How does it work? Prudential has been in the lifetime mortgage market since 2004. Throughout this time we have generated a wealth of insight detailing how we can more closely meet the needs of advisers and their clients. The one piece of insight that has remained true throughout this period is the desire for product flexibility, giving advisers more credibility around their provision of advice and clients the reassurance they need that their product purchase is meeting their needs. With this in mind we have just launched our most flexible product to date, t...

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