Whole of life

In recent years the whole of life (WOL) market has teetered on the sidelines as sales of term assurance policies continued to soar. While the rising popularity and continued affordability of term contracts has certainly contributed to this decline, the poor performance of the investment market has also played a part. The decline in the WOL market can be seen by the rapid decrease in sales over the three-year period between 1998 and 2001. In 1998, sales stood at a total of 415,000 policies but had dropped to 224,168 by 2001. Despite this downturn, the market is starting to show promise. ...