Why your marketing might not be working

      Marketing your services effectively is critical to attracting and retaining clients. And if you feel that your marketing activities aren't working currently, it's probably down to one of the following 4 reasons. 1.Lack of commitment Not in a "we can't be bothered" kind of way. Marketing is about consistent and sustained promotion. This means committing the right resources, time and effort to do what it takes to get yourself heard above the noise. 2. No clear benefit Understanding what your clients actually need, want and value, and designing your service proposition to...