Prudential is canvassing support from shareholders to stave off calls for chief executive Tidjane Thiam to go following his failed bid for AIA.
Robin Geffen, the architect of Pru's AIA downfall, believes the botched deal could be a defining moment in the fight for investor justice.
Prudential plans to terminate its proposed acquisition of AIA after failing to reduce the $35.5bn cost of the deal.
Prudential nemesis Robin Geffen says it is "inconceivable" the insurer can push on with its plan to acquire AIA after failing to lower the price of the deal.
(Update) Prudential's proposed deal to acquire AIA appears doomed after AIG refused its revised offer of $30.375bn.
Prudential has confirmed it is in discussions with AIG over altering the terms of its controversial £24.5bn proposed takeover of AIA.
Prudential's efforts to persuade shareholders to back its $35.5bn takeover of AIA, the Asian business of AIG, have been dealt a blow after an influential voting adviser to investors told its clients to vote against the deal.
The US Treasury has secretly resurrected plans to float Asian insurer AIA on fears the £24bn sale to Prudential could fall apart.
Prudential has revealed the terms of its £14.5bn cash call, with the issue price set at more than an 80% discount to the insurer's closing level on Friday.
Prudential's plans to buy AIG's Asian business edged a step closer as regulators look set to approve the deal.