Bold thinking

Following Standard Life and Abbey for Intermediaries' decision to reveal declined claims statistics for critical illness (CI), it seems another debate surrounding the product's total permanent disability (TPD) benefit is brewing. Publishing declined claims statistics is a bold move, but could digging deeper into the reasons behind the 50% of declined TPD claims be a bigger move towards clarity and transparency in the industry? TPD seems to have inherent flaws and guests at COVER's latest Think Tank debate agreed that the benefit is certainly a cause for concern. There, calls were made...