Circle of life insurance

Well, what do you know? Standard Life has decided to pull out of the protection market. Following months of deliberation, the firm finally opted to pull the plug on its protection business after admitting the market is simply too competitive for what it was offering. With protection business representing less than 1% of Standard Life's total sales and its share of the protection market only amounting to 0.6% in 2006, according to figures from the Association of British Insurers, the move is hardly a surprise. Some experts suggested that Standard Life made one last attempt to save its pr...