Too little too late?

The protection industry is not a particularly gimmicky one but it does have its flavours of the month. Presently we are seeing a lot more emphasis on business protection sales and that perennial Cinderella of the protection world, income protection (IP). When I first noticed this I asked several providers why these sectors were being targeted. Well, the apparent industry push on business protection would seem to be no more than coincidence in league with common sense. When times are uncertain people look to add more strings to their bows. Business protection products are undersold but are...