Seriously different

Finally launched, Prudential's new protection product is certainly different. It not only covers more than 140 serious illnesses and over 50 disabilities, but it also pays out on severity as well as offering a 'multiple claims' option. So has Christmas come early for the IFA community and its clients? Well, according to the people that have seen the details of the product so far, it seems like this may be the case. They argue it is innovative and it is fairer than some other protection offerings in the market, while at the same time highlighting the importance of advice - something that i...