A trustworthy call

Last month was certainly a busy one for Promoting Protection supporters. Not only did we gather industry experts for a roundtable debate on how to best take the campaign forward, but we also met with the All Party Parliamentary Group (APPG) on Insurance and Financial Services in a bid to gain political backing. Both sessions concluded that lack of trust among consumers is the single, biggest obstacle standing in the way of raising awareness about the importance of protection. At the Think Tank, the outlook was rather gloomy, with one delegate arguing that "people would probably buy more...