A grand entry

At last, AXA has entered the protection market. After nearly two years of planning, the provider has finally laid all its cards on the table. With its menu-based proposition, AXA is certainly covering all angles. In addition to the traditional protection offering, it is the first provider to include buildings and contents insurance within its proposition. The inclusion of what is traditionally considered a general insurance product in a protection solution is unusual, but it is certainly interesting. AXA has taken full advantage of forthcoming Financial Services Authority regulation, whi...