Pru the prankster?

The protection industry is not known for its public beatings. Sure, companies criticise one another, but it rarely goes beyond friendly banter and hardly ever becomes personal. Last month, however, it became clear that the attack on Prudential was an exception to the rule after the sector branded recent research published by the provider as not only "bogus" but also "deeply flawed". The study, which looked at declined protection insurance claims, has been heavily criticised for both relying on statistics that showed respondents had misunderstood the question, and for projecting the result...