Apocalypse now?

Ok, so times are tough and even the world's banking and insurance giants are not immune to total and utter collapse. On the other hand, it is not the actual end of the world - the pubs are still selling beer and business continues. In COVER's case it's old business that is concerning us. In the January 2007 issue of COVER we launched an industry-wide campaign to promote protection insurance to the general public, the result of advisers' voting taken at the previous Autumn's COVER Forum. The concept was simple: surely, it is not beyond the wit of the protection industry to agree on a commo...