Raising awareness

I was delighted to see so many of you at this year's COVER Protection Forum. Now in its ninth year, the main issue seemed to be how to raise the industry's profile and ensure consumers know how important it is to have the right protection in place. Debating how to solve this problem, the most popular option among delegates was to launch a generic advertising campaign. However, views were divided on who should be spearheading such an initiative. Just under half of the audience thought the Association of British Insurers (ABI) would be the most qualified body to take on this job, while ...