Simon Binney: Artificial intelligence - a new mindset is needed

Disruption has started

clock • 5 min read

The future is there to be designed, writes Simon Binney, and in doing so the advice sector has nothing to fear from machine learning and artificial intelligence - and everything to gain

There is one thing the advisory sector can surely agree on - the future is going to look very different as a result of digital disruption. Traditional models will implode as new technologies shape an industry with customisation and personalisation at its heart. It is not just about adopting or using machine learning or artificial intelligence (AI) for the sake of it - or because the closest competitor has invested in a technology-driven solution. The key is to shift our collective mindset to a new kind of customer experience that is frictionless, solves problems, delivers solutions and a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Saturn raises £11.3m as it eyes adviser cost to serve benefits

Saturn raises £11.3m as it eyes adviser cost to serve benefits

Pledges 90% cost to serve reduction

Sahar Nazir
clock 22 October 2025 • 2 min read
Ethical implications of AI remain 'a critical focus'

Ethical implications of AI remain 'a critical focus'

CISI and ACCA report identifies key threats

Isabel Baxter
clock 17 October 2025 • 2 min read
Back to school for back office systems...

Back to school for back office systems...

... while platforms deliver on service

Heather Hopkins
clock 07 October 2025 • 3 min read