Financial advisers should look to keep "selling the good stories" in order to go about promoting the profession most effectively, according to L&G Insurance's Craig Brown.
In the eyes of the firm's intermediary director, adviser communities already do "a fantastic job" but need to fixate less on the negatives. "We do seem to be a bit obsessed with when things go wrong,"...
View from the front row
Project Libra unveiled
Including SJP and investment trusts
Spent two years at Sanlam
Will also assess FCA's actions