Meet the Adviser Champions: L&G Insurance's Craig Brown

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Financial advisers should look to keep "selling the good stories" in order to go about promoting the profession most effectively, according to L&G Insurance's Craig Brown.

In the eyes of the firm's intermediary director, adviser communities already do "a fantastic job" but need to fixate less on the negatives.  "We do seem to be a bit obsessed with when things go wrong," he says, "but my background has been in the claims environment and, when you pick up that phone and a customer's life is transformed because an adviser has sold them a policy, it's a great thing." He therefore encourages advisers to "really tap in to celebrate those customers' lives who have been ultimately saved or protected through the value of advice". Brown is the latest Adviser ...

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