Meet the Adviser Champions: Sesame Bankhall's John Cowan

Our video series continues

clock • 1 min read

Financial advisers have - so far - been successful in seeing off all competition in the market, despite the best attempts of direct sales forces, banks and regulation, says John Cowan.

In the eyes of the Sesame Bankhall Group executive chairman, that represents a particularly good result considering how the mortgage advice market is fairing in comparison. "If you take the advice community and look at it as I do - in two camps - the investment camp is absolutely riding supreme and completely in control of the advice market," he says. "In contrast, if you look across at the mortgage market - the top 10 lenders - probably 75% of all mortgages done in the country are controlled by brokers through intermediaries." Cowan is the latest Adviser Champion to appear in Prof...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on People

FCA: Odey showed 'disregard, disrespect and contempt' in dismissing executive committee

FCA: Odey showed 'disregard, disrespect and contempt' in dismissing executive committee

Appeal hearing today

Cristian Angeloni
clock 11 March 2026 • 4 min read
People Moves: WBR Group hires Nucleus' Claire Fazio

People Moves: WBR Group hires Nucleus' Claire Fazio

Joins SSAS provider as head of marketing

Professional Adviser
clock 11 March 2026 • 1 min read
Next Generation Advisers: Meet Wren Sterling's Melissa Ellis

Next Generation Advisers: Meet Wren Sterling's Melissa Ellis

‘This industry has a longevity problem - and we need to address it now’

Isabel Baxter
clock 03 March 2026 • 3 min read