Why AI inertia is the greatest risk to advice

The 95% blind spot

clock • 3 min read

Samantha McBride discusses AI in advice and says the biggest risk is playing it safe as technology evolves…

My conversations with advisers often reach the same stumbling block on artificial intelligence, namely that the risk is too great. The fear is that AI might hallucinate, misinterpret a complex regulation, or make a mistake that lands the firm in front of the regulator. This caution is understandable; in a profession built on trust and accuracy, there is no room for error. However, this fear has created a dangerous state of paralysis. While other sectors are leveraging AI to redefine productivity, financial services is standing still. We are clutching onto a status quo that we perce...

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