Why AI inertia is the greatest risk to advice

The 95% blind spot

clock • 3 min read

Samantha McBride discusses AI in advice and says the biggest risk is playing it safe as technology evolves…

My conversations with advisers often reach the same stumbling block on artificial intelligence, namely that the risk is too great. The fear is that AI might hallucinate, misinterpret a complex regulation, or make a mistake that lands the firm in front of the regulator. This caution is understandable; in a profession built on trust and accuracy, there is no room for error. However, this fear has created a dangerous state of paralysis. While other sectors are leveraging AI to redefine productivity, financial services is standing still. We are clutching onto a status quo that we perce...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Why the next generation of wealthtech will be built on data lakes

Why the next generation of wealthtech will be built on data lakes

'The objective is not simply data storage; it is continuous regulatory intelligence'

Chris Davies
clock 17 June 2026 • 5 min read
The FCA is opening the door for innovation - advisers should be paying attention

The FCA is opening the door for innovation - advisers should be paying attention

'The FCA's pro-innovation approach can impact on how advisers do business'

Dawid Kotur
clock 16 June 2026 • 4 min read
Advisers turn to DIY AI builds but urged to approach with caution

Advisers turn to DIY AI builds but urged to approach with caution

Debate around whether they should just rely on specialists

Isabel Baxter
clock 12 June 2026 • 4 min read