Andrew Goodwin: AI - to boldly go where no adviser has gone before…

'It's up to us to determine whether AI works for us or against us'

clock • 4 min read

Andrew Goodwin reflects on the rise of AI in wealth management through the lens of 1960s classic sci-fi show, StarTrek

Shop around the numerous sci-fi-centric, retro-themed channels that nowadays populate TV schedules and you'll very likely stumble across the original Star Trek. One thing that's especially striking about the series today is how many episodes revolve around artificial intelligence (AI).  Maybe the most celebrated is The Ultimate Computer, in which the USS Enterprise is equipped with an M-5 Multitronic Unit – a state-of-the-art system tipped to replace most of the crew. Here, as is customary in every instalment of this ilk, AI is portrayed as somewhat less than perfect. The M-5 misinter...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

How not to fall for the AI plausibility trap

How not to fall for the AI plausibility trap

'Trust in financial advice takes years to build. It has never been easier to put at risk'

Tadhg Buckley
clock 07 May 2026 • 3 min read
Söderberg, Seccl and Plannr launch second phase of platform integration

Söderberg, Seccl and Plannr launch second phase of platform integration

Aims to ‘eliminate friction’ across advice journey

Sophia Panayi
clock 05 May 2026 • 2 min read
'Clients don't want to be impressed by your tech stack'

'Clients don't want to be impressed by your tech stack'

PA360 panellists highlight AI is not taking over admin or paraplanner jobs

Isabel Baxter
clock 29 April 2026 • 4 min read