How AI will shape the future of advice

'Advice will always be human'

clock • 4 min read

Amal Jolly explores the future of advice and the inevitable use of artificial intelligence...

Financial advice is progressing, and many advice businesses will look different in five years' time because of artificial intelligence (AI). I think technology is going to have a really positive impact on the way humans can give better advice to more people.  This debate is slowly coming into focus now that AI is making a discernible and noticeable impact on the advice profession. This is a really important conversation to have – it's something we should all be thinking about and debating.  There's no doubt it's going to affect everyone and their businesses in some way, but adviser...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

The unnamed advantage: Why our AI doesn't have a name

The unnamed advantage: Why our AI doesn't have a name

While transformative AI is just a tool – to be used by people, for people

Joshua Knight
clock 24 February 2026 • 4 min read
How explainable AI will finally close the UK's advice gap

How explainable AI will finally close the UK's advice gap

‘Bolting on chatbots won't work - rebuild from scratch’

Thomas Young
clock 20 February 2026 • 4 min read
Zerokey launches advice tech provider integration platform

Zerokey launches advice tech provider integration platform

AdvisoryAI and Time4Advice Curo early adopters

Isabel Baxter
clock 20 February 2026 • 2 min read