Andrew Goodwin: Advisers must embrace AI – but let's do it carefully

'We need to distinguish the good from the bad'

clock • 4 min read

As the seemingly unstoppable adviser tech revolution continues, Andrew Goodwin urges IFAs to take an open but cautious approach to the next big thing...

I've argued for some time now that technology can be advisers' saviour instead of their nemesis. Amid the continuing march of artificial intelligence (AI), we at last seem to be coming to terms with this happy possibility.  As an industry, we're increasingly accepting tech's capacity to make our jobs easier. There's a growing willingness to embrace cutting-edge solutions capable of delivering better outcomes for advisers and clients alike. Yet revolutions seldom unfold smoothly, and it looks like we're starting to hit a few bumps in the road. We need to acknowledge and overcome them w...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

7IM partners with Delaware UK as part of multimillion-pound transformation

7IM partners with Delaware UK as part of multimillion-pound transformation

To ‘accelerate innovation and enhance the adviser experience’

Jen Frost
clock 18 March 2026 • 2 min read
Andrew Goodwin: AI - to boldly go where no adviser has gone before…

Andrew Goodwin: AI - to boldly go where no adviser has gone before…

'It's up to us to determine whether AI works for us or against us'

Andrew Goodwin
clock 17 March 2026 • 4 min read
Fintel in JV to launch 'AI-led' financial advisory platform

Fintel in JV to launch 'AI-led' financial advisory platform

Partners with Intellect Design Arena

Jen Frost
clock 17 March 2026 • 3 min read