Andrew Goodwin: Advisers must embrace AI – but let's do it carefully

'We need to distinguish the good from the bad'

clock • 4 min read

As the seemingly unstoppable adviser tech revolution continues, Andrew Goodwin urges IFAs to take an open but cautious approach to the next big thing...

I've argued for some time now that technology can be advisers' saviour instead of their nemesis. Amid the continuing march of artificial intelligence (AI), we at last seem to be coming to terms with this happy possibility.  As an industry, we're increasingly accepting tech's capacity to make our jobs easier. There's a growing willingness to embrace cutting-edge solutions capable of delivering better outcomes for advisers and clients alike. Yet revolutions seldom unfold smoothly, and it looks like we're starting to hit a few bumps in the road. We need to acknowledge and overcome them w...

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