Four key questions to guide informed investment decisions

In the 1990s, having secured his reputation as a great film-maker, Werner Herzog began championing what he called "ecstatic truth". He has argued ever since that documentaries are best able to represent reality when they move beyond the purely objective realm.  To put it more simply: Herzog feels he can render his work more insightful, effective and memorable by reshaping or even fabricating the essential subject matter. To put it more simply still: he likes making stuff up. Much the same philosophy can be found in the business world, where capturing investors' attention is vital to s...