Leveraging client data to reassure during uncertain times

Advisers must make use of personalised insights during market turbulance

clock • 4 min read

How can advisers effectively engage with their clients during unpredictable times? Louis Williams says personalisation is crucial...

There is a high level of uncertainty across the world, and this has a significant impact on client's perceptions of the future, both related and not related to their finances. Clients want to know what the current uncertainty, and results of the past, means for them as an individual and whether they will remain on-track to meet their personal financial goals. The most recent events can often distort our perceptions, particularly for those who are close to a major life transition like entering retirement, and so clients are susceptible to making poor decisions which may result in negative...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Should spousal maintenance be abolished? A modern perspective

Should spousal maintenance be abolished? A modern perspective

Making the case for abolition and retention

Amy Walpole and Karen Brennan
clock 22 July 2026 • 4 min read
Advisers call on chancellor Healey to back business and revisit IHT reforms

Advisers call on chancellor Healey to back business and revisit IHT reforms

New chancellor will need to ‘stand fast on the plans ahead’

Sophia Panayi
clock 21 July 2026 • 3 min read
The two clocks of Burnhamism: Markets on Monday, clients over a decade

The two clocks of Burnhamism: Markets on Monday, clients over a decade

'Social care is the planning earthquake'

Phillip Wickenden
clock 21 July 2026 • 5 min read