What two pizzas tell us about Bitcoin

Laszlo Hanyecz really needed a slice...

clock • 6 min read

Laith Khalaf tells the story of Bitcoin in his latest article for PA. Warning: Do not read if hungry...

Spare a thought for Laszlo Hanyecz now Bitcoin has breached the $100,000 barrier. You may not have heard of him, but in 2010 he spent 10,000 Bitcoins on two pizzas, in one of the first ever ‘real world' crypto transactions. The market value of those Bitcoins is now $980m. Hanyecz is pretty stoic about it, but deep down he must know that no amount of melted cheese can make up for the vast fortune he might have had. Hanyecz, a computer programmer from Florida, reckons he actually spent in total around 100,000 Bitcoins over the course of 2010 on pizza, which would currently have a value ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Economics / Markets

Budget wish lists: Advisers share hopes and fears ahead of 26 November

Budget wish lists: Advisers share hopes and fears ahead of 26 November

Is increasing income tax the chancellor’s ‘least worst’ option?

Jenna Brown
clock 17 November 2025 • 9 min read
Bank of England holds interest rates at 4% as Budget looms large

Bank of England holds interest rates at 4% as Budget looms large

Five MPC members voted to hold rates

Michael Nelson
clock 06 November 2025 • 3 min read
Partner Insight: Tariffs are here to stay. What's next for investors?

Partner Insight: Tariffs are here to stay. What's next for investors?

The current outlook for US tariffs is complex and their full impact on growth remains to be seen. Columbia Threadneedle Investments explores what advisers need to know, key events to keep top of mind and how to navigate the uncertainty.

Columbia Threadneedle Investments
clock 23 October 2025 • 5 min read