Could a broader advice definition boost protection's reach?

'No one wakes up in the morning thinking about buying life insurance'

clock • 4 min read

Will the advice market ever place protection at the heart of their financial planning journey, or will it always be the poor relation to mortgages and pensions? Paul Yates explores the issue...

‘Protection for the masses'. It sounds like the words on a placard carried on a protest march. But will the advice market ever place protection at the heart of their financial planning journey, or will it always be the poor relation to mortgages and pensions? Pensions are part of the public discourse in a way that protection never has been. Most people want a comfortable retirement, they look forward to the end of the day-to-day grind and dream of a world of travel and family time. Aspirations which need money and financial security to make happen. An adequate pension is a must. Pr...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Why IHT on pensions is a protection advice opportunity

Why IHT on pensions is a protection advice opportunity

Pension accumulation can no longer be considered separately from protection and estate planning

Naomi Greatorex
clock 23 September 2026 • 3 min read
FCA's Reynolds: 'We want to see a real improvement in financial inclusion because it matters'

FCA's Reynolds: 'We want to see a real improvement in financial inclusion because it matters'

In conversation with Graeme Reynolds, director of competition, FCA

Cameron Roberts
clock 22 September 2026 • 7 min read
FCA Pure Protection Market Study: Key milestones

FCA Pure Protection Market Study: Key milestones

A timeline of key developments

Jaskeet Briah
clock 21 September 2026 • 5 min read