How much? Balancing adviser tech innovation with ultimate cost

'It's a complex situation and a competitive market'

clock • 4 min read

Tech innovation for advisers is strong but the numbers need to add up, writes Alex Cowan-Sanluis

I was lucky enough for The Lang Cat to ask me to be a ‘High Inquisitor' at its inaugural AdviceTech Catwalk event. This involved five tech start-ups pitching their wares to me, FNZ chief executive Adrian Durham, and Money Means founder Helena Wardle in front of a 150-strong crowd of financial advisers and planners. It wasn't an easy gig for these young companies. To give you a picture of the tense nature of the pitches, the start-ups had just five minutes to sell us on themselves and their wares before red lights flashed and music started playing. Five minutes really meant five minutes –...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Intelliflo adds agentic AI to platform as profession reaches 'inflection point'

Intelliflo adds agentic AI to platform as profession reaches 'inflection point'

‘Next generation’ of Intelliflo Office

Isabel Baxter
clock 09 June 2026 • 4 min read
Firm launches AI-powered SIPP integration project

Firm launches AI-powered SIPP integration project

Centology integrates the Pathlines Pensions SIPP form into CRM

Sophia Panayi
clock 05 June 2026 • 1 min read
Transact upgrades API to improve adviser software integration

Transact upgrades API to improve adviser software integration

Supports firms with CRM‑led workflows and increasingly digital advice journeys

Sophia Panayi
clock 04 June 2026 • 2 min read