How much? Balancing adviser tech innovation with ultimate cost

'It's a complex situation and a competitive market'

clock • 4 min read

Tech innovation for advisers is strong but the numbers need to add up, writes Alex Cowan-Sanluis

I was lucky enough for The Lang Cat to ask me to be a ‘High Inquisitor' at its inaugural AdviceTech Catwalk event. This involved five tech start-ups pitching their wares to me, FNZ chief executive Adrian Durham, and Money Means founder Helena Wardle in front of a 150-strong crowd of financial advisers and planners. It wasn't an easy gig for these young companies. To give you a picture of the tense nature of the pitches, the start-ups had just five minutes to sell us on themselves and their wares before red lights flashed and music started playing. Five minutes really meant five minutes –...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

FCA and ICO to host roundtable on AI and tech

FCA and ICO to host roundtable on AI and tech

Data protection and Consumer Duty top regulatory constraints to AI deployment

Isabel Baxter
clock 11 March 2025 • 2 min read
Proactive risk management with AI: Spotting market shifts before they happen

Proactive risk management with AI: Spotting market shifts before they happen

Detecting early disruptions is key to mitigating potential risks

Tony Wilkinson
clock 05 March 2025 • 4 min read
Emotional support: Why AI cannot replace an adviser's crucial role

Emotional support: Why AI cannot replace an adviser's crucial role

'AI cannot give clients what they seem to value the most from a financial adviser'

Louis Williams
clock 03 March 2025 • 4 min read