How much? Balancing adviser tech innovation with ultimate cost

'It's a complex situation and a competitive market'

clock • 4 min read

Tech innovation for advisers is strong but the numbers need to add up, writes Alex Cowan-Sanluis

I was lucky enough for The Lang Cat to ask me to be a ‘High Inquisitor' at its inaugural AdviceTech Catwalk event. This involved five tech start-ups pitching their wares to me, FNZ chief executive Adrian Durham, and Money Means founder Helena Wardle in front of a 150-strong crowd of financial advisers and planners. It wasn't an easy gig for these young companies. To give you a picture of the tense nature of the pitches, the start-ups had just five minutes to sell us on themselves and their wares before red lights flashed and music started playing. Five minutes really meant five minutes –...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Could Iress private equity sale finally shake up the back-office world?

Could Iress private equity sale finally shake up the back-office world?

‘Even if IFAs had the budgets, there is a huge amount of inertia at play here’

Justin Cash
clock 12 September 2025 • 4 min read
I know a man who can: Advisers urged to adopt consumer signposting tool

I know a man who can: Advisers urged to adopt consumer signposting tool

Answer to enquiries from prospective clients’ advisers can’t help

Jenna Brown
clock 10 September 2025 • 2 min read
FCA: No plans for 'extra' AI regulations

FCA: No plans for 'extra' AI regulations

‘We will rely on existing frameworks’

Eve Maddock-Jones
clock 10 September 2025 • 2 min read