Challenging markets can lead to investment opportunities

‘Fair value' is a key feature of investing and can be summed up as the level at which an investment should intrinsically be valued, taking account of the underlying fundamentals of the assets. Recently, the concept has been taken in a new direction by the Financial Conduct Authority (FCA) as part of the Consumer Duty environment, with a change in emphasis towards the true value a consumer receives when receiving financial advice and then investing.  Fair value is a shared responsibility The regulator defines providing fair value as the amount a consumer pays for a product or servi...