What's behind the growth of tailored investment solutions?

Demand for MPS has been growing rapidly since the start of the year

clock • 6 min read

Catherine Makin looks at the growth of tailored investment solutions in the adviser market

The demand for custom model portfolio services (MPS) has been growing rapidly since the start of the year, indicative of a wider industry trend toward tailored investment solutions. Indeed, in our recent FE Fundinfo Financial Adviser Survey, nearly a third (31%) of advisers said they are already using these custom solutions, with 13% looking to adopt them within the next three years. The rise in advisers who want a seat at the table makes sense. Consumer Duty brought an increased emphasis on personalisation and suitability, and a customised investment solution can be built to align as...

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