Andrew Goodwin: Financial advice and the Evangelista effect

'Future of advice lies in independence, approachability and affordability'

clock • 4 min read

Andrew Goodwin explains why the advice industry shouldn't exist solely to serve those who have already "made it"...

As I try to make clear at every opportunity, I believe the future of financial advice lies in independence, approachability and affordability. As an industry, we need to embrace the idea that everybody can benefit from our services. You might feel inclined at this point to label me an idealist, an incurable romantic, an out-and-out fantasist or maybe even an idiot. I kind of expect that, because I see plenty of evidence that my worldview isn't exactly universally shared. For example, I recently encountered an adviser who refused to take on a would-be client with less than £50,000 to i...

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