Andrew Goodwin: Financial advice and the Evangelista effect

'Future of advice lies in independence, approachability and affordability'

clock • 4 min read

Andrew Goodwin explains why the advice industry shouldn't exist solely to serve those who have already "made it"...

As I try to make clear at every opportunity, I believe the future of financial advice lies in independence, approachability and affordability. As an industry, we need to embrace the idea that everybody can benefit from our services. You might feel inclined at this point to label me an idealist, an incurable romantic, an out-and-out fantasist or maybe even an idiot. I kind of expect that, because I see plenty of evidence that my worldview isn't exactly universally shared. For example, I recently encountered an adviser who refused to take on a would-be client with less than £50,000 to i...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Targeted support signals evolution in advice delivery

Targeted support signals evolution in advice delivery

Softer launches expected at first

Isabel Baxter
clock 10 April 2026 • 1 min read
CII: Vulnerable client management is 'an opportunity for growth'

CII: Vulnerable client management is 'an opportunity for growth'

Firms can expand potential client bases

Isabel Baxter
clock 07 April 2026 • 2 min read
Common language used by advisers triggers anxiety and distrust among retirees

Common language used by advisers triggers anxiety and distrust among retirees

Product-led communication one of the biggest drivers of mistrust

Laura Purkess
clock 01 April 2026 • 1 min read