Why finding the right insourcing partner is crucial to success

Cultural alignment affords deeper business relationships

clock • 3 min read

Ben Peele explains why cultural alignment is as important as due diligence when picking an insourcing partner...

Cultural alignment between businesses, between buyer and seller, has never been more important. It extends far into the realm of consumer shopping habits. Many advertisements directly target people's aspirations and ideals, whether it's perfume, sports brands or even supermarkets and banks. It's not always just about the product or service but also what the company stands for and how it conducts its business. When it comes to investments, an alignment of values and investment philosophy is even more crucial. For example, some advisers may baulk at the idea of building a partnership...

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