Artificial intelligence in advice: Beautiful, beastly, or bittersweet?

Important to strategically consider AI's potential value for the future of advice

clock • 4 min read

While the potential benefits of introducing AI-driven tools into the advice solution are highly compelling, the road ahead may not be that easy, Russell Andrews explains...

It's almost impossible to ignore the buzz surrounding ChatGPT, the artificial intelligence (AI) chatbot launched by Open AI in November 2022. Shortly after it went live, more than a million people started experimenting with the viral bot to test how far it can go, showing how highly anticipated AI has become in recent years. Beyond casual experimentation, does it have unparalleled potential to change the face of financial advice, while also solving one of the biggest challenges? Or does it actually significantly increase risk and create a dangerous dilution of the human value of hyperper...

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