Misconceptions: Why does protection have an image problem?

'Protection is overwhelmingly a force for good'

clock • 5 min read

David Banks explores how protection professionals can improve public confidence in the industry

There is a serious void between the reality of the protection industry and commonly held public perceptions. On one hand, claim pay out statistics have never been higher. Insurers and advisers are constantly adapting application and claims processes to improve the customer experience and ensure products are available to the widest possible range of people. On the other, one in five customers believe their insurer will do anything it can to avoid paying out, according to research from the Chartered Institute of Insurers. The Association of Mortgage Intermediaries' (AMI) recent ‘View...

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