When managed well, online presence can be a powerful tool for your business, writes Simon Goldthorpe. Here he outlines four simple ways to take control of your firm's digital presence
Whether it's through social media, shopping or engaging with the news, we all leave an online footprint. And while this footprint typically holds little influence over our daily lives, for IFA business owners, it can have a major impact on brand awareness and the ability to reach potential new clients. Since few financial advisers double as expert marketers, the process of reviewing and managing a company's online presence can often seem so unwieldy it falls by the wayside. However, as our lives and means of doing business increasingly digitalise, being able to take control is essential....
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