Jason Betteridge: How technology is enhancing the advice journey

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clock • 4 min read

Jason Betteridge explores the ever-growing use of technology in the adviser market and says while automation has a part to play, the benefit of technology shines through as it supports and enhances the traditional advice model

It's hard to remember a time when technology played only a supporting role in the advice process; firms' propositions are now dominated by digital tools and solutions. However, as recent as a decade ago, tasks that seem archaic - such as paper factfinding and obtaining asset valuations over the phone - were widespread. The landscape has since undergone a serious makeover, with technology now driving the customer journey from start to finish, to the extent that those failing to embrace innovation risk drifting out of step with their clients' needs. Thanks to new technologies, people can e...

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