17 February 2021
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3 min read
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Heather Hopkins: "Asking clients about their preferences could open a few cans of worms, so how questions are asked will be crucial."
How advisers ask clients questions on ESG will be crucial, writes Heather Hopkins, who explains why getting the phrasing right is the first step on the road to sustainable investing with purpose
Historically, most investors have put ESG investing into a bucket, regarding it rather like veganism - a niche that is not for them. With so much changing in the world (including a wide acceptance of...
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