Tom Ellis: Commission-based advice is back? How words can confuse
Advice or guidance?
"In its current, guidance-based incarnation, this is essentially a glorified calculator bolted onto a comparison engine."
Financial planning app Multiply may have you thinking 'free', commission-based advice is making a comeback this summer. But, writes Tom Ellis, this story of a confusing three days paints a rather different picture
When I received a press release on Monday saying financial planning app Multiply had been approved by the FCA and was going to put "a full personal financial adviser in everyone's pocket", you can imagine...
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