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Will Oulton: "For asset managers, sniffing that the naïve idealisms of youth will fade over time could be a wayward bet – millennials’ ideals seem entrenched."
Forget talk of avocado toast and endless selfies, writes Will Oulton, asset managers and advisers need to wake up to the fact millennials will look to responsible investing as ethics drive their financial choices
How do asset managers think of the so-called ‘millennial' generation - generally now agreed as comprising those who were born between the early 1980s and 2000? Avocado toast, perhaps? Endless selfies?...
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